Fair-trade paper products that create jobs and conserve trees
Mr. Ellie Pooh's signature paper products conserve trees and create jobs in Sri Lanka. Through Avidano Digital, I led the redesign of Mr. Ellie Pooh's online storefront. Deliverables included:
- Low-fi wireframes and hi-fi mock-ups
- Front-end development
- Shopify development
- Photography
Modernizing With Shopify
We chose Shopify for the redesign of Mr. Ellie Pooh's website, thanks to its user-friendly inventory management system. The new website strikes a perfect balance between providing a delightful shopping experience and offering valuable insight into Mr. Ellie Pooh's mission.
Mobile Optimized
Mr. Ellie Pooh experienced a tenfold increase in sales after the launch of their new, mobile-friendly website.
Promoting Fair Trade
Mr. Ellie Pooh is a member of the Fair Trade Federation. That means they maintain a safe and healthy working environment for papermakers and artisans. My sister and I traveled to the paper factory near Kegalle, Sri Lanka. We met the people behind the products, and photographed the workers and the papermaking process.
The Papermakers and Artisans section establishes transparency. It helps inform shoppers about the positive impacts of purchasing fair trade products.
Product Photography
My wife and I photographed hundreds of products for Mr. Ellie Pooh's website! The new product photography is consistent in style and accurately shows product colors.
Product category grid on the homepage
Example of Mr. Ellie Pooh's product photos