Eco-Friendly Paper: Giving Elephants and Trees a Future
Project Overview
Challenge
Mr. Ellie Pooh has one of those missions that makes you stop and smile: fair-trade paper products made from elephant waste. Yes—poop turned into purpose. These products aren’t just eco-friendly; they create jobs in Sri Lanka and protect elephants. But their outdated e-commerce site was getting in the way of that story. It limited sales, muffled their message, and kept them from reaching the community of supporters who would love them most.
Solution
We built them a digital home worthy of their mission. On Shopify, we designed custom templates that showcased both the whimsy of their products and the seriousness of their impact. We photographed hundreds of items so their unique qualities could shine online. And because connection requires context, we went to Sri Lanka—documenting artisans at work, capturing the heartbeat of the factory, and showing how fair trade and conservation come alive in the hands of people.
Results
The transformation was remarkable. Sales grew tenfold. Customers who might never have heard of Mr. Ellie Pooh were now discovering, supporting, and sharing their mission. The modern store didn’t just sell products—it carried forward a story of dignity, conservation, and creativity. When you align purpose with possibility, growth isn’t just about numbers—it’s about impact that ripples across oceans.
10x
Ten times increase in sales after launch
1,000+
New product photos created across the entire catalog
Key contributions:
Shopify Integration
Interaction design
Photography
Graphic Design
A safari-inspired storefront
The new storefront designs centered around the products, showcasing their beauty and vibrant appeal with a safari-inspired aesthetic that invites customers into a world of exotic creativity.
Made for mobile
Mr. Ellie Pooh experienced a tenfold increase in sales after the launch of their new, mobile-friendly website.
Promoting fair trade
Mr. Ellie Pooh is a member of the Fair Trade Federation. That means they maintain a safe and healthy working environment for papermakers and artisans. The Papermakers and Artisans section establishes transparency. It helps inform shoppers about the positive impacts of purchasing fair trade products.
Product photography
My wife and I photographed hundreds of products for Mr. Ellie Pooh's website! The new product photography is consistent in style and accurately shows product colors.
Dr. Karl Wald
What can we say about Avidano Digital? They do outstanding work, just look at our website. We have seen a tenfold increase in online sales since the inception of our new site. They have put together a program where we can tell our story of fair trade and elephant conservation while selling products that help finance our mission.
Additionally, their customer service has been top-notch. Avidano Digital works with you like partners because that is exactly what they become — an integral part of your team. I highly recommend their enthusiasm and work ethic.
