Web Design and Development
Using humor to raise awareness about endangered animals
Challenge
Endangered Species Revenge (ESR) aimed to drive donations and raise awareness about conservation issues through humorous videos. Their previous website lacked mobile optimization and failed to effectively engage users, hindering their mission.
Solution
We redesigned and rebuilt the ESR website on Wordpress to better support content sharing, storytelling, and donations—all within a tight budget and timeline. The new site combines playful characters with real conservation imagery and makes it easy for visitors to watch videos, learn more, and donate from any device.
Results
The revamped site enhanced user engagement and facilitated easier navigation, leading to increased donations and a broader reach for ESR's conservation message.
Striking the balance in humor and harsh realities
ESR takes an unexpected approach to conservation—combining humor, satire, and storytelling to highlight the harsh realities facing endangered species. The website’s design reflects this balance, blending cute, expressive characters with visuals that underscore the real-world urgency of conservation efforts.
Mobile experience
Visitors can explore videos, projects, character stories, and make donations from any device.
Conservation Projects
ESR partner with the world’s leading conservation scientists to raise money for their urgent projects. Each project page has its own donation goal. Visitors can donate to a specific project or the one that is most urgent.
Peter Gottesman
Working with Carl and Avidano Digital has opened my eyes to what the process of constructing a great website should be! And, what a beautiful, highly-functional, yet speedily-constructed site should look like. Over the years I have paid much more money to other web design teams—and all of them charged more than Carl, took longer, and created websites which were not nearly as beautiful, user-friendly, or highly-functional as Avidano Digital’s.
Carl suggested both sweeping functional and aesthetic changes, as well as small details, to improve the user experience of my site—which I never would have considered. The result is that our company has a more professional site than we’ve ever had. Carl’s ability to quickly hone in on what our most vital need was—to make our non-profit’s numerous wildlife conservation videos as easy to navigate and view as possible—and to then construct every functional and aesthetic detail around this need, was impressive.
Plus, Carl is a pleasure to work with.