Web Design and Development
CCF is dedicated to saving cheetahs in the wild
Challenge
Cheetah Conservation Fund (CCF) is a global leader in cheetah conservation, but its outdated website made it difficult to manage content, engage supporters, and grow its impact. This not only hindered content management but also limited donations and engagement from potential advocates, underscoring the urgent need for a modern online presence. In addition, CCF’s iconic logo needed a refresh to maintain its recognition while ensuring consistency across digital and print materials.
Solution
We built a custom WordPress Multisite platform to unify CCF’s web presence and support future expansion. This redesign allowed CCF to manage its website effectively while launching chapter sites as the organization grew. We also refined CCF’s logo by vectorizing the iconic running cheetah and adjusting typography for a modern and recognizable design.
Results
The redesigned cheetah.org launched in June 2019, providing CCF with a more powerful, scalable, and engaging digital presence. The new website makes it easier to update content, expand with new chapter sites, and connect with supporters worldwide.
Key contributions:
- Interaction design
- Front-end development
- WordPress multisite integration
- Logo design
Refining a well-known logo
Because CCF’s logo was instantly recognizable, a full redesign wasn’t an option. Instead, we created a precise vector version of the running cheetah and refined the typography for a cleaner, more contemporary feel. This ensured the logo remained scalable, adaptable, and consistent across all materials.
Evoking urgency, inspiring action
CCF's mission is both a race against the clock and a tribute to one of the planet's most iconic creatures. The new design captures this dual purpose—it highlights the pressing need to protect cheetahs while showcasing their magnificence. Expansive layouts, captivating visuals, and vibrant callouts vividly depict conservation efforts, motivating visitors to get involved.
A seamless mobile experience
The redesigned website is completely responsive. Users can discover conservation initiatives, make donations, volunteer, and connect with CCF using either their desktop or mobile device.
CCF Kids: Inspiring future conservationists
To engage younger audiences, we launched a special CCF Kids section that combines fun with education. We crafted a unique logo to set it apart from the main website and introduced a cheetah-themed font called Cheetah Tracks for use across web, email, and print materials.
Illustrator Tess Sheehey brought the section to life with vibrant, engaging artwork.
The new cheetah.org launched in June 2019. It has been an honor to collaborate with CCF in their mission to protect cheetahs from extinction and to help amplify their impact through design and technology.