Project Overview
Challenge
Cheetah Conservation Fund (CCF) has been leading the charge in protecting one of the world’s most vulnerable species. Their outdated website made it hard to share stories, rally advocates, and inspire support. It wasn’t just a technical problem—it was a barrier to connection, to building trust, and to fueling the generosity that keeps their mission alive. And while their iconic logo carried deep recognition, it, too, needed care—a refresh that honored its legacy while preparing it for the future.
Solution
We approached this work with one goal: to help CCF show up online with the same strength and grace as the cheetah itself. By building a custom WordPress Multisite platform, we gave them the tools to manage their digital presence with confidence and expand as new chapters were born. We honored their history by refining their logo—preserving the iconic running cheetah while shaping typography that reflects clarity, consistency, and courage.
Results
In June 2019, cheetah.org emerged renewed—powerful, scalable, and open-hearted. The site is now a place where stories move faster than fear, where supporters across the globe can connect and contribute, and where every update strengthens the mission. It’s proof that when we clear away the barriers to belonging, what remains is possibility.
- 59%
- Increase in traffic to donation pages
- 17%
- Increase in average donation size
- 38%
- Growth in overall online campaign revenue
- 3x
- Longer engagement on key content pages
- 100%
- Accuracy in U.S. volunteer applications, up from 54% before the redesign
Key contributions:
- Interaction design
- Front-end development
- WordPress multisite integration
- Logo design
Refining a well-known logo
Because CCF’s logo was instantly recognizable, a full redesign wasn’t an option. Instead, we created a precise vector version of the running cheetah and refined the typography for a cleaner, more contemporary feel. This ensured the logo remained scalable, adaptable, and consistent across all materials.
Evoking urgency, inspiring action
CCF's mission is both a race against the clock and a tribute to one of the planet's most iconic creatures. The new design captures this dual purpose—it highlights the pressing need to protect cheetahs while showcasing their magnificence. Expansive layouts, captivating visuals, and vibrant callouts vividly depict conservation efforts, motivating visitors to get involved.
A seamless mobile experience
The redesigned website is completely responsive. Users can discover conservation initiatives, make donations, volunteer, and connect with CCF using either their desktop or mobile device.
CCF Kids: inspiring future conservationists
To engage younger audiences, we launched a special CCF Kids section that combines fun with education. We crafted a unique logo to set it apart from the main website and introduced a cheetah-themed font called Cheetah Tracks for use across web, email, and print materials.
Illustrator Tess Sheehey brought the section to life with vibrant, engaging artwork.
The new cheetah.org launched in June 2019. It has been an honor to collaborate with CCF in their mission to protect cheetahs from extinction and to help amplify their impact through design and technology.