
Yonas Samuel
(he/him)
UX Researcher
Yonas is a data-driven UX designer with a strong foundation in user research, interaction design, and digital strategy. He brings a thoughtful, user-centered approach to every project, blending qualitative insights and quantitative data to create digital experiences that are not only intuitive but also highly effective.
Prior to joining Avidano Digital, Yonas worked with a wide range of organizations — from children’s hospitals to major federal agencies like the USDA and Veterans Affairs — where he led UX workshops, conducted in-depth research, and crafted scalable design solutions that directly improved business outcomes. His past work has boosted website conversions, enhanced accessibility, and strengthened digital engagement across sectors.
Yonas holds a Bachelor of Science from Virginia Tech and completed a UX/UI immersive program at George Washington University. His design philosophy is inspired by his passions for space, history, psychology, sociology, and art — all of which fuel his commitment to enhancing the human experience across every medium he touches.